Bellular – Merchandise

Art direction, merchandise and branding design for the YouTube channels BellularGaming/News/Warcraft and associated Patreon.

Also featured on this page is the merch design for The Pale Beyond Collector’s edition! My team and I designed a collection of items to help promote the game shortly after it came out. I contributed to every piece of merch, and designed the box and presentation.

The Collector’s Edition in its entirety, the wooden/acrylic standee illustrations and mock up, wooden keychain design and notebook design

Michael and I started the Patreon merchandise (loot tier) in 2018, as a monthly postcard club with myself as the only artist. As it grew and we added more products, and more artists joined the games team, I took on more of an art director role, initially drawing all of the thumbnails and doing all of the designs and passing them on for render, and then phasing into myself doing less design, more feedback, with team members taking more ownership over their parts of the Patreon. The Patreon loot tier ended towards the end of 2023, but I feel that it taught me a lot about designing for the real world!

Character class cards for the 2022 series of Bellular Patreon Loot. This was the year we started to do more of our own world-building, and drew a lot more from influences outside of Warcraft, including FF XIV and D&D (in particular 5e)

Thumbnail, drawovers, and spot illustrations for some 2022 art, and the 2023 bestiary card series

Patreon art cards for 2020/2021 (2nd image featuring painting by Ethan McLean on the A5 travel print, and lines and colours by Katie Noble on the warrior stickers, both based on sketches by myself). The drawings after the artbook are rough layouts that would be polished by the team for print